There is a whole lot of bragging about how data is growing and is changing the world. But ask any expert where it can be used and most of them give examples of using analytics and call that BigData use cases – predicting weather, calculating risk, doing trend analysis in diseases etc. Thje only real use of BigData that i have come across is in the space of online marketing: selling the right advertisement or product to the consumer. It is sad that greatest minds of our times are focusing on which product to sell to whom. 

May be things will change. But I don’t see any significant development happening until BigData is stopped being seen as a monolithic field. It would be even better if the word is not used all together. Instead analytics should be focused on the basis of verticals: financial analytics, marketing analytics, machine analytics etc. Companies should also focus on niche and not try to solve all problems using a single solution like IBM or Apache intends to do.

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