Instead of selling data warehouse, analytics tools, reporting tools and analytics modeling services, data companies should build analytics as a product with industry level customization and sell the product. The product should have all the layers: data, analytics and reporting. In fact it will become even more attractive if the hardware is also clubbed into the offering. The product should have connectors to existing data sources, its own data management layer. In fact industry-wise data models are not new. The analytics part is what is lacking. The analytics should be highly customised for industry.

There could be some amount of customisation but the product should be broadly plug and play. It should have minimal installation/integration time. It should be computationally scalable. It should already have domain level insights built in. All of this can be acheived through existing open source data and analytics systems.

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