Typical problems of sales analytics can be easily solved using self service analytics.  The broad demands from sales analytics are:

• Business intelligence
• Discovery: Analytics of trends and causation analysis
• Predictive analytics at overall level
• Customer level descriptive and predictive analytics

All of these need to be delivered in a timely fashion to the business user. Self service analytics is highly effective for this purpose. There are some tools like Tableau that provide basic self service analytics tools. But much more can be achieved by using AI and machine learning for delivering sales analytics directly to the business user (i.e. sales or product manager).

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