The client has about large sales channel but only about 30% of them are active and about 20% of them were producing significantly.
Channel nurturing cost is very high hence low productivity causes drop in profitability .
The client had accumulated sales and business data over the last decade.
The client wanted to identify set of dormant sales channel who can be activated.
The client also wanted to identify specific products for each sales channel and campaign strategies for active sales channel
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