Best Buying Products
For a Assest Management Company
CLIENT & PROBLEM STATEMENT
- Identify Investors who can do SIP in Flexi Cap, Mid Cap, Small Cap, Top 100, Large & Mid Cap, and Index Fund schemes.
- Identify dormant customers for these funds and suggest the best buying products to target customers.
APPROACH
- We applied machine learning models, such as logistic regression and decision trees, to estimate the probability of customer conversion based on their age, income, and location.
- These models helped identify which customers are more likely to convert, enabling more targeted marketing strategies.
SOLUTION & OUTPUT
- Tagged Customers as Cross sell (new SIP customers) and Up sell (incremental SIPs).
- Identify dormant customers and suggest best buying products.
- Provided list of best buying product of only direct and last Direct customers by increasing revenue 3 to 10 %.