Case Study 12: Hotel Analytics

For large Hotel Revenue Management Company

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  • The Client is a Hotel Company.
  • Client wanted an improved and more efficient room pricing model.
  • The client wanted to forecast the demand and occupancy based on arrivals, departure, demand, supply etc
  • G-Square analysed the demographics bookings, occupancy, room rates, hotels, clients, competitors, seasons, events, hotel locations, reviews, room types and day of week and identified most important factors which affected our target variables.
  • Using the factors mentioned above, G-Square developed a robust Forecasting analytics Model using various tools and models.
  • The forecasting model is now being incorporated in their Revenue Management System through APIs .
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