The client is a large private sector bank in India with a significant savings and current account holders base. The Client has various products in Assets and liabilities with a mix of vintaged and new clients
Client wishes to ring fence its existing customer by identifying customers prone to leaving the bank The client also wants to know if they are likely to attrite fully or may have product specific attrition.
G-Square’s productified solution is now implemented and is being used to track the ‘high propensity to attrite’ customers. The focus is to create high engagement and right product strategy for the customers to do a win-back.