The client is a large private sector bank in India with a large savings and current account base. Along with their own products, client also sells third party products like Life Insurance, Health Insurance, Mutual Funds etc. Client has been selling these products with sales push strategy across all the regions.
The client wanted to identify the potential customers from their existing customer base, to whom they can sell targeted third party products. The client also wanted to know when and how to target these prospects.
G-Square’s solution helped client to focus on right customers which is giving them significant lift in the third party products than the traditional approach.